Original Internet Design
Original Internet Design 

 

PPC Adwords - Setting a Starting Amount

Picture this: you're setting up your very own Adwords campaign and, like everyone else, you want to drive as much targeted traffic to your website whilst paying the least possible amount.

Finding the right keywords is crucial, as is knowing the difference between a key word, ad group and a campaign. Knowledge of negative keywords is also really rather useful, as we have found.

However, one of the most important decisions you'll find yourself having to make is how much you want to bid on a specific keyword. Too little and you won't get noticed. Too much and you'll be wasting perfectly good money.

Luckily, Brad Geddes has written a column dealing with the tricky topic of setting a price on a keyword. It's called 4 Ways To Determine Your Starting Bid. Happy reading!

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